Incorporating PPC Services Into Your Internet Marketing Campaign to Achieve Results

Pay Per Click (PPC) is an internet marketing advertising solution where clients pay a nominal fee each time a potential client clicks on their link. This form of marketing has proven highly successful in increasing website traffic and boosting conversion rates (visitors that convert into customers).

The most popular form of PPC is search engine advertising. This allows the advertiser to bid for their advert placement in search engine results, using selected keywords related to their industry. As soon as a potential client clicks on the link they are redirected to the website for a small fee.

At Asr Techsoft we provide a complete PPC management service to our clients, which includes keyword and customer research and analysis through to setting up a strategic campaign to achieve the best results. We set up PPC landing pages optimised to achieve the best conversion rate. We know what search engines are looking for when it comes to PPC campaigns to ensure their users receive accurate and useful information.

Google Adwords is probably the most popular PPC advertising solution available. It enables the creation of adverts that appear in Google search results. The benefit is as the customer you set your PPC budget. We will design a number of advertisements and award the best performing ads with the majority of the budget. With regular monitoring, we are able to make necessary adjustments to poor performing adverts to ensure you achieve a high volume of traffic to your website as a result.